Little information packets about Singapore

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Thursday, June 12, 2008

A model's model

This is from the article, Singapore Airlines Inspired By Air India? in The Kamla Bhatt Show.

This is a two-part interview. In Part-1 Raj talks about the connection between Air India and Singapore Airlines, and how with laser sharp focus the airlines emerged as one of the top airlines in the world. How did Singapore Airlines do it? How did they do their branding and marketing? How did Singapore Airlines emerge as a trend setter known for its excellent service, innovation and marketing?

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